Icasa Digital Marketing Officer 2025

Location: Centurion, South Africa

VACANCY

JOB TITLE: Digital Marketing Officer
JOB LEVEL: C4
SALARY RANGE: Total Annual Package (CTC) – R564,055.00 – R663,594.00
LOCATION: ICASA (Head Office – Eco Park, Centurion)
POSITION STATUS: Permanent

Purpose of the Job

To implement all aspects of ICASA’s digital marketing strategy to increase ICASA brand awareness and build stronger relationships with the Authority’s stakeholders. To collaborate with internal stakeholders to align messaging and campaigns with the set organisational objectives. To actively contribute to ICASA’s digital transformation efforts by integrating modern tools and practices into workflows and campaigns.

Key Outputs

The successful candidate will report to the Senior Manager: Communications and International Relations, and their responsibilities will include:

• Strategy and Policies – Implement the digital marketing strategy and guiding policies
• Website – Timeous updating of the website content (media statements and announcements and ensure linkages on social media platforms)
• Social Media Management – Manage and maintain the organisation’s social media presence across various platforms including Facebook, Twitter, LinkedIn, Instagram, and others. Develop social media strategies, create engaging content, monitor audience engagement, and respond to comments or inquiries
• Email Marketing Advertising – Coordinate the Authority’s online advertising, regularly reviewing and amending keywords and ad groups to optimise performance
• Analytics and Reporting – Utilise web analytics tools such as Google Analytics, to track and analyse digital marketing performance
• Community Management – Keep abreast of developments in the digital space
• Content Creation and Design – Develop high-quality and engaging content for digital platforms, including website, social media, blogs, videos, infographics, etc.; using graphic design software such as Adobe Illustrator or Canva; ensuring that the graphics are on-brand and tailored for various digital platforms
• Collaboration – Work closely with cross-functional teams to promote the use of digital marketing to promote ICASA amongst stakeholders

Minimum Qualifications and Experience Required

• National Diploma in Digital Marketing, Communications, Brand Management or equivalent (NQF Level 6)
• A Degree in Digital Marketing, Communications, Brand Management or equivalent (NQF Level 7) would be an added advantage
• 4 years’ working experience, of which 2 years must be in digital marketing
• 2+ years’ experience using effective social media techniques
• 3+ years’ experience in marketing and brand management would be an added advantage

Key Competencies and Attributes

• Analytical thinking
• Strong writing skills with the ability to produce compelling copy
• Proofreading and editorial skills with a good eye for detail
• Strong analytical and ICT skills
• Ability to work on multiple projects at the same time
• Ability to work as part of a team and individually
• Excellent time management and prioritisation skills
• Experience in writing content for a website
• Google Analytics and SEO experience
• Experience in managing social media and related campaigns
• Experience in email, AdWords and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in using graphic design software such as Adobe Illustrator, or Canva or equivalent

Closing Date: 21 April 2025

Any enquiries regarding this position should be directed to:
careers@icasa.org.za

NB: The email address provided above should be used for enquiries only. Applications sent by email will NOT be considered.